Job Description

Reports to: Head of School

Classification: Full-time, Exempt

Supervisory Responsibilities: Yes

This is the job for you if you believe in the value of a progressive, whole child education that offers increased educational access and opportunity for all types of prospective families and students. The Director of Admissions & Enrollment Management (DAEM) plays a critical role in strategizing, implementing, and optimizing the financial and institutional health and is a skilled enrollment management professional responsible for creating synergy between admission processes and operations, recruitment, student retention, and the student/family experience. Qualified candidates will be able to develop comprehensive skills, be highly motivated, a “quick study”, and will possess a balance of humility and initiative.

Essential Duties & Responsibilities

ENROLLMENT MANAGEMENT LEADERSHIP: 

• In collaboration with the Chief of Institutional Advancement (CIA) and the Director of Marketing & Communications (DMC), manage, evaluate, and update the strategic enrollment plan tied to institutional priorities and the recommendations of the AISAP 360 assessment. 
• Develop, manage, and communicate metrics for ongoing analysis and reporting, key performance indicators, and actionable strategies to reach goals. 
• Identify and implement year-round strategies and initiatives to generate and increase leads from existing and new markets in an effort to support and increase Bosque School’s population and revenue goals.
• Nurture leads to completing applications and securing enrollment and proactively recruit, build, and maintain productive and positive relationships with prospective students' families, feeder school leaders, educational consultants, corporate partners, and other referral sources in target markets.
• Plan, implement, and execute innovative, dynamic, and engaging recruitment events and meetings, school tours, buddy/visit days, faculty meet-and-greets, open houses, and other admission events that showcase Bosque’s strengths.
• Survey families on their experiences and debrief with relevant constituents. Track and analyze pre-determined metrics of success (attendance goals, yield projections) and make adjustments nimbly if metrics are not being met. 
• Design, direct, implement, and communicate effective year-round retention strategies to encourage re-enrollment.
• Design, direct, and implement a strategic financial aid process, philosophy, and procedures in line with the school’s mission, values, strategic plan, and revenue and population goals. Collaborate with the DMC, Head of School, CFOO, Chief of Institutional Advancement (CIA), and Board Finance Committee to set and analyze metrics monthly. 

DATA ANALYSIS/STRATEGY:

• In collaboration with the DMC, develop a plan for year-round (qualitative and quantitative) data measurement, analysis, and reporting. Provide monthly reporting and metrics on effectiveness toward enrollment goals. Establish and maintain year-over-year comparisons.
• Maintain high-level knowledge and expertise (through training and ongoing professional development) of all related technology platforms and how they can be used to support data analysis and communications (School Admin, Clarity, Blackbaud, Final Site, etc.)
• Provide strategic and operational support of the DMC in developing, analyzing, and adjusting the communications and marketing plan in support of the strategic enrollment plan. 

LEADERSHIP:

• Hire, manage, mentor, evaluate, coach, and lead the enrollment team, ensuring roles and responsibilities that support the goals of the strategic enrollment plan. Work closely alongside and effectively collaborate with key departments aligning with Admissions and Enrollment work.
• Collaborate consistently and effectively with the CFOO, CIA, Head of School, and board finance committee regarding financial aid and revenue projections and adjustments; with the academic leadership team regarding the most effective ways to stay informed on school life and to showcase the school; and with the leadership team to review the strategic enrollment (and related marketing) plans.
• Consistently embed deeply into the lived experience of the school to stay informed of schoolwide curricular and extracurricular programs (to translate into tangible talking points with prospective families and internal/external communications).
• Attend (and uphold expectations that all team members attend) daily morning meetings, visit classes and extracurriculars consistently, and build meaningful relationships with staffulty and students.
• Work in collaboration with the CIA to build connections between the school’s various advancement initiatives and enrollment management goals. 
• Work in collaboration with the CFOO and Director of Bosque Summer (camp) to enhance the outreach aspect of the program to further support the strategic enrollment plan. 
• Model a growth mindset towards continual professional development in support of strategic enrollment plan goals. Proactively seek, share, and apply knowledge, professional development, professional networks, and resources regarding recent trends in enrollment management, marketing|communications, technology tools (databases, CRMs, financial aid systems, etc.). 
• Set, track, and maintain the enrollment budget. Work in partnership with the DMC to strategize the marketing & communications budget in support of strategic enrollment plan goals.
• As a member of the school’s leadership team, commit to personal growth, development, and productive contribution towards advancing the school’s Equity, Community, and Culture Principles & Best Practices. Explore and investigate policies, systems, and structures that may be working against progress in this area. Participate in the staffulty ECC committee(s), when relevant topics are discussed. Participate in the Equity, Community, and Culture committee when relevant topics are discussed.
• Maintain a professional demeanor; de-escalate conflict when it inevitably arises; seek solutions by surfacing underlying issues, and problem-solve with the appropriate colleagues/administrators.
• Collaboratively work with colleagues and administrators in support of the manifestation of our mission and values. When disagreements arise, lean into our “cultivating community” behaviors of coming together in moments of crisis and confusion, assuming positive intent, and seeking clarification.
• Be a visible presence in school life and regularly attend and support school functions.
• Provide admissions/enrollment, and marketing/communications reports to the Board of Trustees (grounded in predetermined metrics/results/strategy) and to the Bosque Parents & Guardians Association, as needed.
• Engagement in various external events (galas, economic forum, etc.) to represent Bosque School and network with prospective families/community partners. 

QUALIFICATIONS:

• Minimum of a Bachelor’s degree required. 
• Minimum three years of leadership experience in admissions and enrollment management (independent school experience, preferred).
• Capacity to inspire commitment to long-term vision while also juggling the day-to-day logistics and challenges of leading the department. Highly developed organizational skills and attention to detail alongside strategic visioning, planning, and execution.
• Ability to make and effectively communicate difficult decisions related to creating a mission-aligned student body.
• Proven skills in flexibility, nimbleness, and the ability to forecast and make needed adjustments effectively and efficiently. 
• Outstanding technology skills and mindset to maximize efficiencies, effectiveness, and data analysis and presentation through related platforms and resources.
• Nuanced understanding of independent school finances. Proven skills in analytics, strategic and systems thinking, innovation and creativity, nimbleness, problem solving, and decision-making. 
• Contagiously enthusiastic and outstanding communication (oral, written, small and large group presentation) skills. 
• Ability to work a flexible schedule, including occasional evenings and weekends.

HOW TO APPLY:

Bosque School in Albuquerque, NM, has engaged DovetailED to lead a search for a  Director of Admissions and Enrollment   to start in July 2025. Interested candidates should review the Opportunity Statement and submit a cover letter, resume, and list of references as a consolidated PDF to Zack Lehman, President at DovetailED Talent Sourcing, at zack@dovetailedsourcing.com, and Ashlyn Chillemi, Senior Recruiter, at ashlyn@dovetailedsourcing.com.

Bosque School Director of Admissions and Enrollment Opportunity Statement Link: 

NON-DISCRIMINATION POLICY

We are an equal opportunity employer and make all employment decisions, including those related to recruitment, hiring, training, promotion, and recognition of individuals on the basis of their ability and job-related qualifications and without regard to race, gender, religion, national origin, sexual orientation, disability, or any other classification proscribed under applicable federal, state, or local law. We actively seek diversity among faculty and administration as well as among students. The school complies with the law regarding reasonable accommodations for employees with disabilities. Applicants requiring reasonable accommodation in order to participate in the application/interview process are requested to contact the School to arrange such accommodation.

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